Monday, January 15, 2018

Importance of Typography in a Design

Typography is more than speaking loudly and it speaks for the pictures,the main thing is how you can express your business to millions of people all around the world. The only answer is, correct and eye-catchy Typography. From a descriptive and simplistic point-of-view, typography is the art and technique of arranging type.
Typography is part and parcel of of design – it’s a kind of communication art. Can you imagine reading a magazine, checking out a website, playing with an app or watching TV without text?

Why Typography is important:

  • Conveys a “feeling”

  The choice of typeface can affect how a piece is understood. Consider these two examples below. Which is more appropriate considering the Name of the given company?
Most people would automatically choose the example on the left. The font size and type elicits a feeling of fantasy, joy and playful; while the example on the right is condensed, depressed and serious.
  • Keeps People Reading
    Good typography is like it should allow the reader to focus on the content and not the formatting. Good typography often goes unnoticed because it just makes sense. Consider these two examples below. Which article is more legible and user-friendly? Which would you rather keep reading?
The example on the left is clear, simple and easy to read.

Elements of Good Typography
    • Consistency – It is required in any typographical work the consistent use of typefaces, learning, leading, bullets and formatting is critical.
    • Hierarchy – it is important that your text gets read in the order that it’s meant to be read in. Take a book for consideration; the title is the first thing a reader sees, then the author’s name, followed by the chapters and then the story. Hierarchy intentionally guides the reader through the content. Often with best selling authors, their name will appear larger or the same size as the title of the book. This is because the designer is aware the author has an existing fan base that will be interested in the book regardless of the title and will most likely pick it up for that very reason.
    •  Alignment – Alignment helps keep the look of a piece unified. A left or right alignment gives the piece a stronger edge line for the viewer’s eye to follow. It also tends to have a complicated look than a centered alignment have which is often the choice of different typography.
      Let's look at some bad example of typography
Importance Of Typography In A Design
    • Typography is more than speaking loudly and it speaks for the pictures,the main thing is how you can express your business to millions of people all around the world. The only answer is, correct and eye-catchy typography.From a descriptive and simplistic point-of-view, typography is the art and technique of arranging type.
    • Typography is part and parcel of of design – it’s a kind of communication art. Can you imagine reading a magazine, checking out a website, playing with an app or watching TV without text.
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