Monday, October 30, 2017

Some of the common tips and mistakes to avoid while designing a Great Logo

A logo does not only give your brand a visual identity but it also performs the functions of elaborating your brand’s personality, making it visually memorable, marketing your products globally and influence diverse groups and sectors of society to not only buy but also become your loyal customers.
One of the easiest ways to distinguish a company is by having a unique and memorable logo; however, creating a unique and memorable logo is not as easy as it sounds. Some common Logo Design Mistakes can make an aesthetically appealing logo and turn it into a branding nightmare. In this post, we are going to discuss the 6 common biggest mistakes to avoid, in order to guide your design to logo glory.

Mistake #1 – No Use of Vector Graphics
Since almost a decade, brand marketing has expanded its wings from print and electronic media to social media. Logo designs should perfectly fit in the frame of different screen sizes of mobile phones. Many logo designers normally use raster graphics and bitmaps which lose quality when zoomed in or pixilated.
Tip– Use vector graphics to design the first sketch for easier editing and screen friendly zooming. Use scalable vector graphics and embed the logo designs into the web pages using HTML5.

Mistake #2 – Complex Fonts and Typefaces
When working with fonts, you need to choose the simplest logo designing techniques. Complex typefaces not only make the logo look confusing but it also misses the factors of brand persona. To experiment with fonts, it is essential to keep the information of company, its operations, public brand image, space usage, and overall design look in mind. Another common mistake with fonts and typeface logos is the use of more than two font types in one logo.
Tip–If you want to work with more than one font in a logo, then use different shades of one color or single shade of same color. Working with more than two fonts is generally not favorable unless the purpose of logo is to show the company’s diversity. But make sure that you choose vision-friendly combinations of fonts.

Mistake #3 –Making Complex Designs by Replicating Successful Brands
A company logo should be easy to reproduce, leave an instant impact and must be simple enough to memorize. As a thumb rule, the logo designers should avoid using pictures, images, and sketches in the logo to avoid complexity. However, there are some examples of famous brands like Starbucks which have image carrying logos. These brands became famous for their trend-setting products, and not the logos, during the times of least saturated markets. To stand out in the saturated capital market, it is vital to design a simpler logo.
Tip – Instead of emulating the successful brands, spend more time doing research on the company information and business to conceive a relevant logo design.

Mistake #4 – Using Poor Color Coding
When you want to choose only one color for your company logo, it is important to consider the meaning of the color. For example, blue signifies loyalty and mostly used for corporate logos. Orange is the color of freshness and liveliness, and it is mostly used in the logos of fruit juice brands. But orange is also used with pink and green color for clothing series of female and children. When you want to choose more than one or two colors for your logo, then consider the overall look of the color contrast rather than the dictionary meaning of individual colors.
Tip- A seamless logo is the one which is not from color dependency. Design your company logo in the black and white and add colors in the end so that the color can be changed for redefining the brand later or at the time of introducing a new range of products and services.

Mistake #5 – Following Trends
A person wearing green shoes cannot stand out from the crowd of people wearing green shoes. Trends look better in the fashion industry only. For establishing a long-lasting brand identity, it is vital to design a logo that visually promises quality and describes the company’s vision and mission statements.
Tip – Try to define and elaborate the features and promises of the brand. Focus on some important features and promises and then design a company logo. If they don’t work out together, choose other features and promises. Integrating all features in one logo will complicate the visual appearance of the logo.

Mistake #6 – Using Stock Art Images
Majority of the times, novice logo designers use stock art images in their logos which kill the uniqueness of logo and company’s brand personality. Some business owners also design their logos on their own to save money and choose the shortcut of stock art for designing a company logo. The biggest problem with stock art images is of copyright infringement and violation of intellectual property laws. You not only lose your logo but also lose company’s reputation.
Tip–It is always advisable to make freehand sketches using paper and pencil while keeping the company information in mind. Carefully review the sketches and find out the best workable sketch to redefine the company features by creating a unique logo.

Above logo design tips should help you become a better logo designer, however, it’s important to state that although following these points are a good starting point, they should not hold you back. Always follow three important rules when designing a company logo; simple, memorable and unique. If you want to learn how to design a logo that stands out from the crowd, then join professional graphic design training in Delhi. Joining diploma and certificate courses in Graphic Designing will not only enhance your computer applications and skills but will teach you right techniques to design a logo.
Logo designing is a sundry art which can make or break a company’s brand identity. Challenge your creativity and don’t fear trying out new ideas. Don’t follow a specific style or theme and learn to play with colors, fonts, and symbols by simply using the tools of practice.

Thursday, July 6, 2017

Important Illustrator Shortcuts to Speed up Your Workflow

Most of the designers use Illustrator not only for interface and mockups designing but also for the design of entire projects for websites, print. Even if you feel like you have mastered all the tools in Illustrator perfectly, the truth is there is always scope for improvement. In this blog, we have provided a list of tips and techniques to shelp individuals streamline the vector art workflow, speed up their illustration work and fine tune the common techniques they will be using.

Whatever the type of project, the ability to work proficiently in Illustrator means accomplishing the desired tasks in a day. It's also about completing work as quickly as possible and maximizing the productivity of your working time.
  1. Plan in Advance
Always remember to start the illustration work with a pencil drawing. The aim should be to produce a clean, finished sketch from the outset, ensuring that no time will be wasted in Illustrator later on. So, plan everything in advance, draw every single detail, perfect the composition and ask the client to sign it off before start working on the Illustrator.
  1. Know Some of the best Tools for Tracing
It’s always good to know which tool to use when. For example: Pen tool can be quite time-consuming. If you are looking for smooth lines then Pencil tool can be a faster option. For certain kind of artwork, Image Trace can also be useful. Place your scanned image into the Art board, select it and click Object>Image Trace>Make and Expand.
  1. Speedy Copy and Paste
If any design uses elements which are repetitive, they need to be created only once. Create the line work, select it, hold down the Opt/Alt key and drag a copy of the group. With the selection of object, one can hold down the Shift key to enable rotate or resize the object while keeping it in proportion.
  1. Try to Use Shortcuts
Knowing shortcuts for every tool you use is important as it can fasten the work. Learning all shortcuts can save hours of time over the course of a project. The control bar changes as per different tools, offering the option of performing common functions associated with a particular tool.
  1. Save Your Colors
Colour Group plays an important role if one needs to speed up the colouring process, where all the related swatches can be stored. Simply click the 'New Colour Group' icon at the bottom of the Swatches panel and drag all the required colours into the folder.
  1. Alignment is Everything
Always make sure your elements are perfectly aligned. The smartest and rapidest method to do this is to select the elements which requires alignment, it is always recommended to use the Alignment keys which appears on the Control bar to make them properly aligned. These will appear automatically when two or more elements are selected.
  1. Creating Effects
The Blend tool can be used for creating a series of lines between any two objects, blending one into another. Select the Blend tool, click both of the lines and the blend will be created. Settings can be adjusted by double-clicking the icon in the Tools panel.

Hope these tips will be of some help! Illustrator is a great tool and implementing the above-mentioned tips can be helpful in re-using objects, symbols, styles which are already created, thus improving the overall workflow. The best way to learn techniques of Adobe Illustrator is joining any professional graphic design institute which can impart training from basic to advanced level. If you know would like to share some other great illustrator tips or know some keyboard shortcuts, don’t hesitate to leave a comment.

Saturday, September 17, 2016

Best Advertising Design Institute in Delhi/NCR

Living in today’s hi-tech world, one can't live without promoting any product. Advertising is the process of audio or visual form of marketing communication that employs a message to promote or sell a product, service or idea. Formulation of ideas, the ways to express artifacts that document human experience represents Advertising Design. Whenever we see any ads, be it a memorable jingle, a clever catch-phrase or a beautiful image, it always sticks to our heart. In order to capture consumer’s attention, an advertising design job combines psychology, marketing and creativity into a seamless presentation.

Future Forecast

The Indian advertising industry has grown from being a small-scaled business to a full-fledged industry. The advertising industry is estimated to be the second fastest growing advertising market in Asia after China.

As per reports, India’s Advertising industry is expected to grow at a rate of 16.8 per cent year-on-year to Rs 51,365 crore (US$ 7.61 billion) in 2016#, buoyed by positive industry sentiment and a strong GDP growth of 7 per cent and above.

Desired Skills for Advertising Design Jobs
  • Creative Ability– Artistic talent is the combination of Inspiration, Motivation and Curiosity. These are the most recognizable traits that advertising designers should possess. Having a good portfolio that exhibits your skill and creativity will help you get noted by prospective employers.
  • Communication Skills– Knowing your target spectators and how to talk to them is a critical piece of advertising design. Great marketing skills and knowledge of customer psychology will play an important role in communicating your ideas effectively to consumers.
  • Competing Attitude– The advertising industry is highly aggressive—and one ad can make or break a career. While the pressure may not be as high for designers as it is in other ad agency positions, you will mostly be working under deadlines with people who are under pressure. One needs to have an attitude of do or die.
What We Offer

Advertising Design Course from focuses on the training of designing, promotion of products and services in the market through print media and internet. We imbibe our students with the knowledge about the marketing, and promotional design strategies which enable them to attract the audience to become a consumer. Our course also covers mobile website designing for smartphones and tablets too. We emphasis upon understanding the artistic power of visual and textual advertising communication through accurate graphic design and web design training.

Our Course Curriculum
Our course comprises of various Adobe Tools like Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Flash etc. We conduct art and sketching classes before starting of any tools so that our students can master the art of designing the website outlook, logos etc. Not many Institutes provide this facility. We provide additional facilities like personality development workshops program, photography classes, events and quiz to enhance student’s professional and personal growth.

Our primary objective is to develop our students into professionals, while maintaining a social and cultural balance to aid the imparting of a value based education. We adopt a pragmatic approach in conducting our programs to comprise professionalism through a methodical process. The structure of the institute stands on the strong foundation laid by the industry professionals and educationalists, who ensure quality education to fulfill the vision and achieve the mission.

Change your life today by joining Graphic Design Institute. Feel free to send your queries at or call +91 (0)981 181 8122.

Friday, August 26, 2016

Advertising Design Course at Graphic Design Institute

Advertising Design Master Course is all about studying to become a professional, creative, and innovative communication designer. This course is well suited for those students, who are looking their career in graphic design, communication designing, web designing, UI designing, UI development, web promotion etc.

During the Advertising Design Master Course, you will study visual analysis, management practice, theoretical models, graphic design, web design, web fundamentals, multimedia, website management, communication design, existing and emerging media technologies, advertising process and management of the collaboratively iterative development of branding and marketing campaigns.

The course is spread over 12 months and designed to enable you to get the skills you need step by step. There are two semesters during the course and we offer you new building blocks in each semester. It’s a journey of discovery and you can’t just sit back for the ride, for this you must have to get involved.

After completion of course you will be able to develop your thinking and skills in the following challenges:
  • Brand management
  • Digital Advertising
  • Website Design
  • UI Development
  • Corporate Advertising
  • Web Promotion
  • Digital Content Development
  • Visual Grammar
  • Collaborative Design
  • Integrated Designing
  • Marketing and Self Promotion
  • Sketching Concepts
We can’t promise that its an easy ride, but all our ex-students say it’s been an enjoyable one – and they’ve ‘learned loads’. So, if you have been searching what’s the best way for you to put your creative juices to work, advertising designing course will be best suited for you..
Key Feature's:

Our batches are small and friendly with just 4-5 students in the each batch. This means that our faculty are more approachable and available for all the students. If you are creative, innovative, enterprising, working professional with a professional attitude and always ready to hit the ground running, then advertising and brand design may be just the thing for you.

Further Information:

We started this course in 2008, and since then has grown rapidly in reputation. In last 8 years we have successfully encouraged our students to take part in various indoor and outdoor competitions and have been successful in achieving awards. The atmosphere on the course is one of passion and excitement for the subject.

We encourage team-work, but also mentor students in their personal development, placement, resume and portfolio development. We have an ‘open door' policy; this allows students to contact their respective lecturers when they need too.

We have industry expert professional trainer with strong links with reputed company; this allows students to develop their ability to work with industry with particular understanding of the marketing mix.

Thursday, August 11, 2016

Significance of Ilustrator in Graphics Design

Graphic design industry has shown up a remarkable growth over the past few years. Today different textures, colors, contrast etc are used by most graphic designers with other technical elements to create a stunning visual graphics for effective exchange of ideas. Graphics designing is used in multiple industry includes field like architecture, media or film making etc. Graphics are widely used in web designing now a days. So clearly this has became a mandatory element in almost all mainstream industries.

In the growth and development of graphic design industry, the name of Adobe Illustrator is not new word for creating a good and creative design. This software comes with a unique feature and adopted by most of the professionals that allows them to design creative artworks for a given project. With the help of Adobe Illustrator, one can be able to illustrate a web project in different ways.

Adobe Illustrator advanced features include vector drawing control, path controls for creating accurate and effective shape building, advance typography for paragraphs and character styles for any media, grid tool, beautiful strokes, arrowheads, dashes and art brush scaling etc.

Students or beginners who want to start their career in graphics designing, they are recommended to get a professional Illustrator training course. Proper training in Illustrator would help them to increase their designing skills in visual arts and then they can start earning through logo design, website graphics etc for their clients belonging to different industry. As an Illustrator designer, you can definitely overcome your competitor in graphic design industry.

By getting Illustrator training you can even take the projects for your privately owned company

For the best illustrator course and training, you can join Graphic Design Institute, a premier Adobe Certified training center in North Delhi. Our Institute offers professional level training in publishing and design. Also you will get benefit by joining our other Adobe training courses in Photoshop, InDesign, CorelDraw and more graphic courses. GDI have more than 10 years of experience in graphic design training with the professional experienced trainers.

Our training methodology is one of the best methodologies which an institute encounters. We follow a way to teach you which assures 360 degree development of your creative personality. There are 3 department e.g. Computer, Commercial Art, and Weekly Workshops. Computer department takes care of your computer related skills, commercial art faculty members help in improving your creative skills, while weekly workshops are a platform which assure you for the good hold on various important topics such as visual grammar, user experience designing, resume & portfolio development etc.

Thursday, August 4, 2016

Perspective Grid tool in Adobe Illustrator

In perspective Grid tool to work on it, open up a new blank document and hit Shift+P to select the tool. This is the short cut for this tool .This should automatically pop up what looks like the corner of a big cube right in the middle of the document.

We can demonstrate 3D perspective views in relation to any horizon or environment. It helps in recreating construction lines, horizon and vanishing points. This tool is placed in tool bar option in illustrator and is great help in creating perspective illustrations. When we press the button and open the tool it shows a default grid and from there on we can make custom changes according to our requirements. It has selection points to choose and can be adjusted.

Next step is to draw a object we want to show in perspective. Object can be drawn or imported using other different tools available in illustrator. Once the object is drawn it can be placed onto the plane of choice using perspective selection tool and put in position be simply drag and drop. Size and position of object can be adjusted as required by using standard tools. Object can be replicated and put in perspective by duplicating and adjusting in position.

We can adjust according to eye line of person standing close or far from a perspective and can be adjust using by moving points accordingly. The default shows 3 planes and has different colors to differentiate. The 3D cube panel on left hand top corner be used to select the plane we want to work on. The 3 planes available to work on are left plane, right plane and bottom or ground plane. These can be adjusted with 3 points given in front of the perspective default grid panel. The lines or grid on these planes work as guide for us to work upon.

In view panel we can go into define perspective grid option for making any changes to the perspective as per requirements. In preset we can choose from 1p, 2p Or 3p options. We have options to choose for units available in inches to centimeters to points as are available with other standard options. Next option is to choose from scale desired. We can choose from viewing angle and viewing distance for selection and can create required image with perspective. For showing grid on different planes we can select different colors and opacity as required. Colors can be selected with drop down menu available with the options. 
The great thing about the Perspective Grid tool is that all artwork and text remain completely editable, even down to a point by point basis. It is also easy to go back later and change about the position of an object, pushing it forward or backward into the scene.

 Graphic Design Institute offers adobe illustrator course in 2 months. Under this course we cover all the tools used in illustrator. 

Training Mode:
  • Regular
  • Fast-Track
  • Weekends (Sat/Sun)
  • Only Sundays
  • Online
  • Others

Monday, July 25, 2016

Graphic Master Plus Course at Graphic Design Institute

Looking for a course which make you and expert of designing user interfaces or mockups for all the medias such as print, web, and television? Want to be a multimedia designer without diving deeper in web programmings and complicated 3d software. Then you have come on the right page. For creating illustrations, animations, animated advertisements, banners, logos, and other visual designs for print, web, and Television, graphic master plus course is one of the right options for a bright career.

 A professional graphic designer meet up with the clients and understands the requirements of the clients and finally create an eye catching visual designs with the help of modern technology and software. Some professional designers are also involved in web designing, graphic designing, design marketing, TV, and print advertisement etc.

How can I get this Graphic Master Plus course?

Graphic Design Institute offers various courses in graphic design:
  • Graphic Master Plus Course (12 Months)
  • Graphic Premium Course (06 Months)
  • Graphic Standard Course (03 Months)
In all above courses Graphic Master Plus Course a 12 months diploma program is specially designed for those candidates who have a acute interest in creative world and want to show their creative ideas to the world at large. The aim of the graphic master plus course at Graphic Design Institute is to equip you with the latest graphic design applications for multimedia industry, design theory, user experience designing etc.

Graphic Design Master Plus Course Outcome:
  • Graphic Master Plus course will develop your professional skills as a graphic designer for all 3 medias print, web, and television.
  • You will be on a probability to work with leading design houses.
  • This course gives you the opportunity to work in professional way.
  • Opportunity to work with live project as part of your course.
  • You will come out as a talented design professional for all the medias.
After successfully completion of course at graphic design institute, you can easily take decisions in complex and unpredictable designing. Because during the course you’ll participate in various design competitions, quiz competitions, workshops, special classes etc. If you are really sincere about your career and want to do something in graphic industry then we promise to you that after graphic master plus course you’ll learn to innovate under pressure and handle issues such as user-centered design, interactive design, visual design, UX designing, UI designing etc.