A logo does not only give your brand a visual identity but it also performs the functions of elaborating your brand’s personality, making it visually memorable, marketing your products globally and influence diverse groups and sectors of society to not only buy but also become your loyal customers.
One of the easiest ways to distinguish a company is by having a unique and memorable logo; however, creating a unique and memorable logo is not as easy as it sounds. Some common Logo Design Mistakes can make an aesthetically appealing logo and turn it into a branding nightmare. In this post, we are going to discuss the 6 common biggest mistakes to avoid, in order to guide your design to logo glory.
Mistake #1 – No Use of Vector Graphics
Since almost a decade, brand marketing has expanded its wings from print and electronic media to social media. Logo designs should perfectly fit in the frame of different screen sizes of mobile phones. Many logo designers normally use raster graphics and bitmaps which lose quality when zoomed in or pixilated.
Tip– Use vector graphics to design the first sketch for easier editing and screen friendly zooming. Use scalable vector graphics and embed the logo designs into the web pages using HTML5.
Mistake #2 – Complex Fonts and Typefaces
When working with fonts, you need to choose the simplest logo designing techniques. Complex typefaces not only make the logo look confusing but it also misses the factors of brand persona. To experiment with fonts, it is essential to keep the information of company, its operations, public brand image, space usage, and overall design look in mind. Another common mistake with fonts and typeface logos is the use of more than two font types in one logo.
Tip–If you want to work with more than one font in a logo, then use different shades of one color or single shade of same color. Working with more than two fonts is generally not favorable unless the purpose of logo is to show the company’s diversity. But make sure that you choose vision-friendly combinations of fonts.
Mistake #3 –Making Complex Designs by Replicating Successful Brands
A company logo should be easy to reproduce, leave an instant impact and must be simple enough to memorize. As a thumb rule, the logo designers should avoid using pictures, images, and sketches in the logo to avoid complexity. However, there are some examples of famous brands like Starbucks which have image carrying logos. These brands became famous for their trend-setting products, and not the logos, during the times of least saturated markets. To stand out in the saturated capital market, it is vital to design a simpler logo.
Tip – Instead of emulating the successful brands, spend more time doing research on the company information and business to conceive a relevant logo design.
Mistake #4 – Using Poor Color Coding
When you want to choose only one color for your company logo, it is important to consider the meaning of the color. For example, blue signifies loyalty and mostly used for corporate logos. Orange is the color of freshness and liveliness, and it is mostly used in the logos of fruit juice brands. But orange is also used with pink and green color for clothing series of female and children. When you want to choose more than one or two colors for your logo, then consider the overall look of the color contrast rather than the dictionary meaning of individual colors.
Tip- A seamless logo is the one which is not from color dependency. Design your company logo in the black and white and add colors in the end so that the color can be changed for redefining the brand later or at the time of introducing a new range of products and services.
Mistake #5 – Following Trends
A person wearing green shoes cannot stand out from the crowd of people wearing green shoes. Trends look better in the fashion industry only. For establishing a long-lasting brand identity, it is vital to design a logo that visually promises quality and describes the company’s vision and mission statements.
Tip – Try to define and elaborate the features and promises of the brand. Focus on some important features and promises and then design a company logo. If they don’t work out together, choose other features and promises. Integrating all features in one logo will complicate the visual appearance of the logo.
Mistake #6 – Using Stock Art Images
Majority of the times, novice logo designers use stock art images in their logos which kill the uniqueness of logo and company’s brand personality. Some business owners also design their logos on their own to save money and choose the shortcut of stock art for designing a company logo. The biggest problem with stock art images is of copyright infringement and violation of intellectual property laws. You not only lose your logo but also lose company’s reputation.
Tip–It is always advisable to make freehand sketches using paper and pencil while keeping the company information in mind. Carefully review the sketches and find out the best workable sketch to redefine the company features by creating a unique logo.
Above logo design tips should help you become a better logo designer, however, it’s important to state that although following these points are a good starting point, they should not hold you back. Always follow three important rules when designing a company logo; simple, memorable and unique. If you want to learn how to design a logo that stands out from the crowd, then join professional graphic design training in Delhi. Joining diploma and certificate courses in Graphic Designing will not only enhance your computer applications and skills but will teach you right techniques to design a logo.
Logo designing is a sundry art which can make or break a company’s brand identity. Challenge your creativity and don’t fear trying out new ideas. Don’t follow a specific style or theme and learn to play with colors, fonts, and symbols by simply using the tools of practice.